Blondie

Blondie is one of the most long-lived comic classics.  Created by Chic Young during the dark days of the Depression in the thirties, Blondie was introduced to readers as a flighty gold-digger -- a "screwball" heroine with many beaus, including Dagwood, heir to the lucrative Bumstead Locomotive Works. A natural bungler, Dagwood was wonderfully inept as a suitor. But to make matters worse, the J. Bolling Bumsteads -- Dagwood's wealthy and rather stuffy parents -- opposed the match.

Blondie might have faded into oblivion but for a stroke of creative genius: the couple really fell in love. Dagwood defied his parents, went on a 28-day hunger strike, was disinherited, and married his Blondie anyway!

The wedding, on Feb. 17, 1933, was easily the most notable marriage in America in that year! Vowing to "live on love," the young couple moved to a modest house in the suburbs, where they struggled over bills, bought furniture, met neighbours and fought and made up just like millions of couples everywhere.

As Blondie's popularity expanded, so did the Bumstead family. A son, Baby Dumpling (real name Alexander), was born Apr. 15, 1934, and, in 1941 came the second child, Cookie, who was named in a readers' contest. Nearly half a million readers submitted suggestions, even though the prize money was a mere $100!

Blondie has survived for seven decades through war and peace, boom and bust, sexual revolution and social upheaval. Why? Eating. Sleeping. Making a living. Raising a family. Loving and laughing. With these simple but universal themes, Blondie transcended its origins as a pretty-girl romance to become the most widely read strip in comic art history.

Today an estimated 250 million readers keep up with the Bumsteads' enduring domestic comedy seven days a week, 365 days a year. Fans rate Blondie among their top five "most popular comics" in newspaper reader surveys year in and year out. The list of newspapers carrying the strip has continued to grow steadily since Blondie first appeared Sept. 8, 1930. The comic now appears in more than 2,000 newspapers in 47 countries and is translated into more than 35 languages

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Hasse Brandt
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Hedley Grönquist
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