He yam what he yam; a powerful brand, that is! One of the first licensing sensations and most animated characters in the history of cartoons, Popeye is a star of the silver screen, TV and comics, company spokescharacter and theme park star. People all over the world identify with his dynamic personality and sense of ethics. His wildly popular image adorns hundreds of products for licensees worldwide.
Within a few years following his first appearance in the Thimble Theatre comic strip in 1929, Popeye became a film star in a series of classic cartoons produced by Fleischer Studios and distributed by Paramount Pictures. The screen star became one of the first licensing sensations, appearing on puzzles, dolls, games, books, banks, lamps, and tin toys, many of which are now valued collectibles around the world.